Representation: three clips

Graham Norton

Graham Norton is part of the dominant representation of gay men because he acts in a feminine way. This links to Perkins' theory because the stereotype is partly true. But he has given an alternative representation of men because we would expect a man to act and be masculine. Graham behaves in a feminine way which subverts the stereotype of men being masculine and not feminine. Arnold Schwarzenegger on the other hand is masculine and behaves in a manly way. He reinforces the stereotype of males being physically strong. He is and does everything differently to Graham. Again Perkins' theory can be used with this representation because it's partly true and positive. In addition, I don't think Mulvey's theory can be used because females aren't really gazing at much for it to cover this theory although there is a picture shown of Arnold in his boxers.

London 2012

James Bond is presented very smartly wearing a suit which we would expect from a male who is going to an event. Also, he has collected the female (Queen) which also reinforces the stereotype of men being the 'gentlemen'. This uses Perkins' theory because those representations are true. When the pair jump out the helicopter we see they go by themselves without any help from an expert. We would expect James Bond to be brave and jump out the helicopter which reinforces the stereotype of men being brave. However, we wouldn't expect the Queen to follow him because of her age which subverts the representation of elderly people being wise and not taking risks. In addition, the people of Britain (specifically London) are represented as being happy and proud of our nation because of the amount of Union Jacks spread across the capital. Therefore, it has used Richard Dyer's theory because the media (with power) have represented London in a way they wanted to. They could have showed Britain being a dull and boring nation if they wanted because they have the power to create stereotypes.

Some Girls

The girls are portrayed as being the typical girls we would see because they are shown in one of their bedrooms looking in a mirror which suggests to an audience that they care about their appearance (reinforcement of females). This uses Medhurst's theory because we have made an assumption out of three seconds of a scene which can further our judgements about the four girls as the trailer progresses. However, the girls are shown playing football which subverts the stereotype of females not being sporty and being feminine. This uses Perkins' theory because it is true, we wouldn't expect them to play sport (a masculine sport).