Sunday 17 January 2016

British film industry: institution context

What is the 'cultural test' to see if a film is British 
The film would have to meet one of three requirements to be classified as British:

  • Be produced according to one of the UK's official bilateral treaties
  • Be produced as part of the European Convention on Cinematographic Co-production
  • Pass the cultural test - it is divided into four different sections 
  1. Cultural context
  2. Cultural contribution
  3. Cultural hubs
  4. Cultural practitioners

Research films on the Factsheet and what they scored in the cultural test:

The Sweeny
Financing - the budget was around £3 million and made £4.5 million on Box Office.
Cultural test - the film has secured a score of 27
Attack the block
Financing - budget was around £8 million. Made £5.8 million on Box Office
Cultural test - on the test it secures 28
The King's Speech
Financing - it's budget was £15 million.


What are the main problems
The problems British films face are: Hollywood actors and films seem more 'fabulous' to the audience's mind whereas British films perhaps create a sense of British traditions and representing a realistic  Britain. Therefore, audience's across the world can't relate to the narratives of British films because it is mainly based around Britain's culture.

The strengths of British films
I would say the weakness is its strength. This is because British film industries are the only film industries that produce films based on British culture which makes it unique from other film industries like Hollywood's ones. Therefore, audience's who want to gain an understanding of the British culture could watch a British film based on modern traditions.

Two ways British film industries could improve for the future
I think the British film industry could attempt to work in association with American industries as they tend to attract a wider audience with their complex narratives. Another idea could be British film industries could produce films that don't entirely represent the British culture and should add a 'fairy tale' element to their production like American film industries.

Which one of the two would I chose
I would chose the second option as they can keep all profits instead of sharing it with the America film industry they are associated with. Also, they would be able to attract a wider audience with more complex narratives.

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