Ill manors: website analysis

1. The Ill Manors logo is being utilised as a brand rather than a film name. I believe this because the picture above from the Ill Manors' website has the logo in big and bold for the viewer to recognise first despite its positioning. The name is being used as a hashtag which is a clever idea because it is free advertisement. Plus, its target audience uses social media and would be updated with the latest facts about the brand if their account shows any history of liking any of the Ill Manors content. In addition, we see the dark and dangerous estate of London in the background with thugs blocking any trespassers. Also, at the bottom of the image it includes a blade which has consistently been used in several other Ill Manors' advertisements. It must connote death and chaos as it is a weapon which can do significant damage. With the cold hearts of these criminals, viewers are left to believe they will show no mercy when handling the weapon as portrayed in the film.

2. The image not only advertises it's film but also attempts to speak to its target audience through the images used in the picture. Some of the the things like graffiti would allow viewers to associate their lives with those in the picture because they may use the cans to spray paint walls and damage society. Therefore, because of this the audience may feel like they now are in a group in society and have a voice and a true leader.

3. There are links to their social networking account at the top of the website which allows users to get closer to Ill Manors and Plan B. They can take an interest in debates and campaigns which can take them off the streets and possibly reduce crimes. Also, for Plan B it is another method of advertising his productions. The website expresses music with links to concerts, music channels and performances.

4. We see Ben Drew's ideologies being portrayed as he doesn't agree with the riots but also disagrees with the public's views about the people involved. Similarly to his Ted ex speech, he spoke about this unique and dangerous segment of our society and dissected the modern meaning of the word 'chav'. Its an example of a stereotype that the public have associated with crime and Ben Drew attempts to convince the public that they shouldn't generalise the people with the riots.

5. To have a social media channel is easier to start up and doesn't cost the business much money. They probably would have to pay other institutions to promote their film through social media. However, they would be able to generate a hashtag which could attract an audience that would enjoy a film: #made by Plan B #corrupt London #drug dealers. Those are examples of hashtags that may attract an audience and as people can share with their friends, viral marketing is much quicker.