Plan B: lecture

Notes:

• Wants to help people in poor communities
• Doesn't agree with murders and their thinking
• Kicked out of school
• Informal language used 
• Felt as if he was an outcast 
• Songs listened to create the hype, could influence the youth
• His songs are created to positively influence youth but 'in their language'
• Wants youth to have an opportunity 
• Believes people are dependent on newspaper and follow stereotypes 
• Wants Government's help like society gets (equality)

Beliefs and values
Plan B has strong beliefs that some people (particularly in their older ages) and people in power are disgusted by youth - Government and media. These young people who live in council estates where it is a struggle to make a living are represented negatively in the news, newspapers and this reflects on how the rest of society thinks about them and the intimidation they may feel when encountered by a group of teenagers with hoodies. Some of the stories reported by the media are true and we can use Perkins' theory to suggest it is partly true that the youth of those urban run down areas are criminals. However, what the media attempt not to do is share the positive and healing stories which occurs in council estates. Plan B spoke about newspaper not wanting to reveal the improvements to council estates by the citizens living there because this would challenge the stereotype which has be constructed about these young people. A tabloid newspaper like The Guardian would absolutely want to reinforce the stereotype of the youth being criminals and no good for society. Plan B believes these young people aren't being given a chance to become moral people because the Government isn't doing their best to aid them. For example, the community centres were closed in the summer which means the youth won't have the availability of becoming a better person through talking to a professional. Therefore, teenagers of council estates will have nothing to do other than crime. Plan B explains this in his talk and said these young people won't/can't go on holidays in the summer so they will be bored and commit crimes. I believe the Labour part would have Ben Drew's vote as they both are fighting for equality in society. In addition, Plan B doesn't follow the dominant ideology that council estate kids are no good for society. In fact he challenges our society and questions whether we think for ourselves or if the media are doing the thinking and concluding for us.  

Target audience
I believe the target audience is for people who don't know much about council estates other than what the media informs them of. These people who have almost become dependent on the media would perhaps want to listen to a different perspective of the circumstance of teenagers living in estates. There would almost be an even split between males and females because the talk is directed to people of London and the ages would probably vary. However, this depends the demographics and psychographics they come under. An older audience may be from working class, lower middle class and some of the middle class(mainstreamers and aspirers)  . The younger audience would come from some of the working class and lower as it would be relevant to them (strugglers). Also, the fan base of Plan B would want to watch this and support him because his songs are similar to his talk but the talk is just a political way of getting his voice heard. The audience from his music is almost similar to the target audience of the speech. However, the older audience would probably not listen to the music because the lyrics may not be relevant to their (more) successful lives.

Moral panics
As mentioned before, Plan B doesn't agree with the media's methods. They want to create a negative representation of council estate teenagers and maintain it. The media are dramatic when reporting news from council estates in order to keep their audience interested in reading their paper. The only way they do this is by reinforcing the stereotypes about these young people. This would eventually create moral panic as London will question whether our society is decaying because of these dangerous youngsters.