Print platform: branding

DVD

1. The title is in front of the character which would attract the audience. This is useful as the audience would be able to spot the title first. Therefore, the brand can become a brand for the film which can be used to promote the films in other ways. Also, the gun connotes something dangerous and thrilling about the film. I believe the use of the gun and council estates also connotes Plan B's ideologies will probably be displayed in the film. We can use Perkin's theory to suggest stereotypes about youth from estates are dangerous. Also, the use of the star ratings would be able to attract an audience as there are quotes below from film reviewers assuring people the film is worth watching. 

2. The font is the same throughout all promotions of the film including the cross promotion between the music video and film. It uses a distinctive font which appears similar to blocks from an estate. This is important as it would be able to construct a link between the film and album with the title. The text at the top of the print image cross promotes another film Plan B is in which people may have seen and enjoyed because of Plan B's acting (may be a fan through 'Sweeny').
3. As mentioned before, synergy is used at the top of the DVD cover which mentions Plan B acting in the Sweeny. This means that audiences who watched Sweeny and liked Plan B's acting may want to watch his new film because they are a fan. Furthermore, the use of the same font/name 'Ill Manors' is that it creates synergy between the music video and the film. Therefore, a brand can be formed quicker as people will acknowledge the producer of both productions.

Billboard

1. The use of the font being enlarged, having the same font and colour as other print promotion is that the audience will be able to associate it to the producer and music video. This means that the title becomes a brand for the film. In addition, the blade is used to connote something deadly about the narrative of the film. As it's a large image, it would catch the audiences attention and they could be able to put the costume Plan B is wearing and his attitude with the dangerous weapon.
2. The background of where this billboard is positioned doesn't look pleasant which could be deliberate to suggest the narrative is going to be similar to the setting of the billboard.Furthermore, the background of the print image includes council estates which an audience interested in the film will realise is significantly emphasised in several other print media.
3. The font of the title is similar to the font of his album which also has the same name 'Ill Manors'.   

Poster

1. The title again is the same as other print adverts. This is done deliberately to create a brand. The audience would associate the brand with the film/music. The colour of the image is dull and implies a negative and deadly narrative of the film. The use of the house with graffiti suggests youth destruction to the environment and there carelessness to society. It reinforces the stereotype of young people being heavily linked with crime. 

2. Again, the title would allow the viewer to identity the producer of the content because they probably would have seen it before from other print adverts or Plan B's album.

3. The synergy is used between the film and music video promotion. Also, the use of social media links (hashtag) would allow the audience to get closer to the film and see their associates.